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PRIVACY POLICY

lauft App Privacy Policy

We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our app (the "App"). By using the App, you consent to the data practices described in this policy.

1. Information We Collect

We collect various types of information to enhance your experience and provide the best real estate services possible. This includes:

1.1 Personal Information

We may collect personal details that identify you directly, including but not limited to:

  • Full name

  • Email address

  • Phone number

  • Mailing address (if applicable)

  • User-provided profile details

1.2 Property Preferences

To improve recommendations and personalize your experience, we may collect:

  • Properties you view, save, or inquire about

  • Search filters you set, such as location, budget, and property type

  • Preferences related to amenities, home features, or neighborhood choices

1.3 Financial Information

If you choose to get prequalified through the App, we may collect:

  • General income range

  • Employment status

  • Credit score range (if applicable)

  • Down payment estimates

  • Preferred loan types

This information may be shared with our trusted financial partners, but only with your explicit consent.

1.4 Device & Usage Information

To ensure a smooth user experience, we collect technical information such as:

  • IP address

  • Device type and operating system

  • App version and settings

  • Interaction history, such as searches, clicks, and time spent in the App

  • Error reports and performance diagnostics

We may also use cookies and tracking technologies to analyze trends and optimize performance.

2. How We Use Your Information

We use the information collected for various purposes, including but not limited to:

2.1 Providing Core Services

  • Facilitating property viewings, open house scheduling, and agent connections

  • Processing inquiries related to properties and prequalification

  • Sending alerts for price changes, new listings, and saved searches

2.2 Enhancing User Experience

  • Personalizing content based on search history and property preferences

  • Offering tailored real estate recommendations

  • Remembering user preferences for quicker navigation

2.3 Communication & Notifications

  • Responding to inquiries or customer service requests

  • Sending updates about requested properties, agents, or financing options

  • Delivering marketing or promotional materials (with opt-out options available)

  • Notifying users about policy updates or App improvements

2.4 Analytics & App Improvement

  • Monitoring user interactions to optimize the App

  • Identifying performance bottlenecks and bugs

  • Conducting surveys and gathering feedback to enhance usability

2.5 Legal Compliance & Security

  • Ensuring compliance with legal and regulatory obligations

  • Protecting user data from unauthorized access or fraudulent activity

  • Enforcing our terms and conditions

3. How We Share Your Information

We do not sell your personal data. However, we may share certain information under the following conditions:

3.1 Real Estate Agents & Brokers

To facilitate property viewings and consultations, we share relevant information with real estate professionals.

3.2 Financial Partners

If you choose to get prequalified, we may securely share necessary details with lenders or financial institutions.

3.3 Service Providers & Third-Party Vendors

We collaborate with external service providers for:

  • Hosting and database management

  • Email and push notification services

  • Customer support solutions

  • Data analytics and performance tracking

These providers are contractually obligated to protect your data.

3.4 Legal & Compliance Disclosures

We may disclose your data:

  • If required by law, court order, or government request

  • To prevent fraud, security risks, or other unlawful activities

  • To protect our rights, property, or safety

4. Data Security & Retention

We implement industry-standard security measures to safeguard your data. These include:

  • Encrypted storage and secure data transmission

  • Multi-layer authentication for sensitive data access

  • Regular security audits and threat assessments

We retain personal information only as long as necessary to fulfill its purpose or comply with legal obligations.

5. Your Rights & Choices

You have control over your data and can exercise the following rights:

5.1 Access & Correction

You can request a copy of your personal data and correct any inaccuracies.

5.2 Data Deletion

You may request to delete your account and associated information, subject to regulatory requirements.

5.3 Opting Out of Marketing

You can unsubscribe from promotional emails or notifications at any time through your account settings.

To exercise any of these rights, contact us at [Insert Contact Information].

6. Third-Party Links & Services

Our App may contain links to external websites or services. We are not responsible for their privacy practices and recommend reviewing their policies separately.

7. Children's Privacy

Our services are not intended for individuals under 18 years old. We do not knowingly collect personal data from minors. If we become aware of such data collection, we will take immediate action to delete it.

8. Changes to This Policy

We may update this Privacy Policy periodically. We will notify users of significant changes through the App or via email. Continued use of our services after modifications indicates acceptance of the revised terms.

9. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy, please contact us here.

Copyright 2025, LAUFT TECH INC. All Rights Reserved.

Lauft is a technology platform and does not operate as a licensed real estate brokerage, lender, or financial advisor. We are not affiliated with any financial institution or MLS organization, and we do not guarantee specific outcomes, matches, showings, or transactions. All features, tools, and services available through the Lauft app or website may be updated or discontinued at any time without notice.

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Agents, lenders, and vendors using Lauft are solely responsible for complying with all applicable real estate, advertising, licensing, and contact laws within their jurisdiction. Lauft does not provide legal, tax, financial, or real estate advice. Any information, materials, or conversations provided are for general informational purposes only and should not be interpreted as professional guidance. Users and professionals should consult with the appropriate licensed expert for advice tailored to their specific situation.

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Results may vary based on market conditions, user behavior, campaign performance, and individual agent follow-up.

© 2025 Lauft Tech Inc. All rights reserved. Use of Lauft is subject to our Terms of Service and Privacy Policy.

951 20th Street

Denver CO 80202

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